Finally, Heather enlightens us on the significance of making a strong business case for behavioral science. We also explore the challenges of addressing health disparities and the importance of a more equitable approach to intervention development. Heather shares her unique insights on redesigning a product we all use on a daily basis, demonstrating a targeted approach that considers factors such as a person's background, goals, and specific context. Join us as we dive into an engaging discussion with Heather about the intricacies of engagement in digital health interventions, including a deep dive into her Big E, little e model. Heather is best known for her groundbreaking Big E, little e framework in the realm of digital health interventions. Relevant links Dave’s website Dave’s Twitter Dave’s podcast Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizarro (yes, same guy!). Get in touch via the latest episode of the Behavioral Design Podcast, we are thrilled to have Heather Cole-Lewis, a renowned Behavioral Epidemiologist and Health Equity Clinical Scientist at Google. This episode is a must-listen for anyone interested in understanding the intersection of behavioral science in academia and the real world, and the potential for collaboration between the two spheres. We delve into the power and intricacies of reinforcement, the challenges of conducting research and translating findings in an industry context, and Dave's most controversial opinion in behavioral science.
Join us as we engage in a thought-provoking conversation with Dave about his research on moral views and how they shape judgments and behavior. Dave's extensive experience offers a unique perspective on the applications of behavioral science in both academic and industry settings. In this episode of the Behavioral Design Podcast, we are delighted to speak with Dave Pizarro, esteemed professor at Cornell and Chief Science Officer at BE Works.
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